Building the Dream

There’s a gap in marketing.
It’s time for the industry to evolve.

I remember the day I was sitting in my office at the SaaS startup and realized, “Wow, the marketing world just doesn’t get it. My peers just don’t understand this market or how fast it moves. They are slow to respond, slow to do just about everything.” Then it hit me.

Marketers were stuck. Stuck in the same marketing model that the industry has been using since the invention of the first television–but our world had dramatically changed. In my “ah-ha” moment of clarity, I realized there was a gap in the industry that needed to be addressed and I suddenly felt like I was the only one awake in a world that was in a deep sleep.

I worked in several positions that challenged me and gave me some opportunity to test some of my initial theories. When those positions ended, I realized I was on the right track. . .but exhausted. I regrouped. Connected with others who shared my fire. We shared ideas, dreamed about better methods, and a day when marketing looked nothing like it does today.

Fast forward to this moment, this exact day. As I sit here writing this, I realize in retrospect everything that has happened in my career has lead to this moment. My love for the web in the early 90s, my role with Gateway in the 2000s, the people I’ve met, working in a SaaS company, testing agile principles with the marketing teams I have overseen, building scrum and agile marketing capabilities–it’s all culminated here.

As True Agile Marketing is coming to life, there is still so much work to do. My hope is your journey is just begging with us. As a fellow marketing manager myself, I’ve been in your shoes. I know that “deer in the headlights” feeling you’re experiencing right now. I believe you have come to the right place. You’ve come to find answers. You’re here to explore the possibility of something different that is better than what you’ve known. You’re here because you believe there is a better way. It’s a belief we both share.

As we build out our site and business, we know you will have a lot of questions. If there is anything I can answer for you–message me. I’d be happy to bring you into the fold of agile marketing and the philosophy we’re building for our business.

As I finish this cool cup of coffee (which is common these days), I’m feeling anxious. Like I’m about to step off the ledge or ride a roller coaster from the highest peak. I’m excited, terrified, and relieved all at the same time. I feel butterflies and this precipice has given birth to something unique and exciting.

Welcome to the journey and fasten your seatbelt.

Carrie Messinger, Founder

 

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