Marketing is stuck in the 1960’s.
It’s time for a shake-up.
(And we’re just brave enough to do it.)
The circa 1960’s marketing model most agencies use today is a dinosaur. Firms still have large creative teams with big egos, lots of people touching projects, and like to hold countless meetings to demonstrate their creative prowess. They are inefficient, challenging to work with, and have little to no experience working with technology. While all the drama makes for a juicy TV show, it doesn’t work for today’s fast-paced, super competitive business economy.
It’s Not Enough to be Creative
If we’re honest with each other, being creative doesn’t cut it anymore! Anyone, anywhere can have a creative idea these days. Yet the first thing you hear is how exclusive a creative team is and how their designs and messages are the most clever and attention-getting.
Most firms place the creative ego ahead of your CapEx budget. Self-serving creative talent care less what it takes to pay for a campaign, but are in it to win design awards. It takes a culture of maturity and working from a place of servant leadership to build creativity around sound business planning. . .not just having a good idea.
The Hype Exposed
Living up to the 1960’s marketing model was about image. To have “the best” firm you had to set the stage to make the right impression. Big marketing and ad agencies invest billions into flash and expense accounts to hypnotize you into believing they’re the best and you’re the most important client on their books. In reality, you’re one of many and your fees are covering the extras.
Marketing is More Complex Today
Marketing has evolved so much in the last 10 years. Marketers used to be able to deliver one clever campaign to all their customers-but not today. Today, marketing is about personas, reaching consumers at the initial consideration set, keeping them engaged, and understanding metrics and data.
True Agile Marketing: Omnichannel with a Technology Focus
It’s funny when we set out to right the wrongs in marketing, we weren’t expecting to be labeled as pioneers–but sometimes the shoe fits. We believe marketing is incredibly complex and it’s going to get even more complicated. That’s why we’re working to solve business and marketing leadership pain points through a revolutionary marketing model that uses the flexible principles of agile development with great branding, communications, business and omnichannel marketing strategy.
If you’re ready to breathe new life into your marketing program, it’s time to get out of the 1960’s and into the future of marketing!
